This branding and art direction project rethinks the identity of a high-end coffee roaster, drawing on its background in lab science. The idea was to build a graphic system around the technical, scientific language of coffee, using the molecular structure of coffee as the core visual for both the logo and the overall brand system.

The iconography was designed in bitmap style, using only two colors, to capture the texture and roughness of coffee beans. The project focused mainly on three formats: coffee packaging, a printed presentation of the roaster, and a web version, with a strong focus on the website design.

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